General Mills, Pillsbury partner with Habitat for Humanity to rebuild home

Nov 03, 2017 at 11:17 am by Voice Wire

General Mills and Pillsbury brand have partnered with Rutherford County Area Habitat for Humanity to help rebuild a home severely damaged by a fire earlier this year in Murfreesboro.

The partnership enabled Rutherford County Area Habitat for Humanity to provide a fully renovated kitchen, filled with baking equipment, to the family just in time for the holiday season. The partnership with Rutherford County Area Habitat for Humanity comes as an extension of the Pillsbury Made at Home campaign, which focuses on bringing families together to create memories at home through baking.

Pillsbury’s donation provided funding for a completely renovated kitchen, including appliances, cabinets and countertops.

“It is in homes, and particularly kitchens, where families make meaningful, lasting memories,” said Joanna Hargus, Senior Marketing Manager for Pillsbury. “Through our partnership with Rutherford County Area Habitat for Humanity, we were able to extend a helping hand to get this family back into their home to continue making homemade memories – something that is at the core of Pillsbury’s values.”

For the past five weeks, volunteers from General Mills and Rutherford County Area Habitat for Humanity have been working to complete the renovations. The build will officially be complete today with the dedication ceremony scheduled for 4:00 p.m. local time in Murfreesboro, Tennessee.

The dedication ceremony will unveil the newly refurbished home and the, fully-updated kitchen ready for home cooked meals and heartwarming memories. During the ceremony, the family will receive the keys to their home followed by a housewarming party for both the family and volunteers.

“Pillsbury calls Murfreesboro home just like we do,” said Terri Shultz, Executive Director of the Rutherford County Area Habitat for Humanity. “This home truly represents a community effort with volunteers from the General Mills Murfreesboro plant and Minneapolis area employees and we are excited to be welcoming the family back into their home today. It is through General Mills and Pillsbury’s generous donation and the dedication of their employee volunteers that made this kitchen renovation possible.”

In addition to support for the local home renovation, the brand will be donating baking equipment to the Rutherford County Area Habitat for Humanity ReStores, in addition to ReStores in the Houston area to support those impacted by Hurricane Harvey.

“For more than three decades, General Mills and its Foundation have supported the work of Habitat for Humanity, including over $3.5 million in grants and the volunteerism of hundreds of employees across the country,” noted Hargus.

Additional support was provided by General Shale for the installation of a brick exterior on the front of the house. The Old Brick Originals™ Thin Brick product that was used is lightweight and can be installed on existing exterior walls without any structural work. Any level DIY homeowner can accomplish the Thin Brick installation. For RCHFH, this means that volunteers can be assigned to do this project.  A video of the installation process will be posted to the RCHFH website:


About General Mills

General Mills is a leading global food company that serves the world by making food people love. Its brands include Annie’s, Betty Crocker, Cheerios, Fiber One, Haagen-Dazs, Larabar, Nature Valley, Old El Paso, Pillsbury, Progresso Soup, Yoki, Yoplait, Wanchai Ferry, and more. General Mills is headquartered in Minneapolis, Minnesota, USA. For more information visit

About Rutherford County Area Habitat for Humanity (RCHFH)

Rutherford County Area Habitat for Humanity, a non-profit, non-denominational Christian housing ministry, seeks to bring people together to build homes, communities, and hope.  This is done through building quality, affordable, sustainable houses while partnering alongside low-income, working families.  Homes are built by RCHFH construction staff, partner families, and community volunteers.  After a home is completed, it is sold to the family at no profit with a zero interest loan. As of November 2016, RCHFH has built 147 homes in Rutherford County. We build strength, stability, self-reliance and shelter.

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