Two new national names are headed for Murfreesboro.

On Friday, Palmetto Moon, a leading Southern lifestyle retail store with 25 locations throughout the South, will open a new store at The Avenue. The brand plans to make a splash at its grand opening celebration with exclusive products, big brand giveaways and grand prizes.

The Ribbon-Cutting and Soft Opening celebration is set for 4-9 p.m. Friday, June 28 when Palmetto Moon’s new CEO Eric Holzer will welcome guests to the new store.  

Palmetto Moon officially opens its doors at 10:00 a.m. Saturday, June 29 at The Avenue Murfreesboro. The celebration includes, music and “spin to win” giveaways every 15 minutes from 10 a.m.-2 p.m. Saturday and noon-4 p.m. Sunday.

On both days, the first 200 customers who make a purchase of $30 or more will receive a free custom YETI 10oz. Rambler Lowball. Additional store giveaways include Palmetto Moon gift cards and prizes from popular brands such as YETI, Simply Southern, Columbia and Vineyard Vines. There will also be hourly prizes from vendors including coolers and other great gifts.

Throughout the first two weeks, shoppers are able to register to win one of Palmetto Moon’s amazing grand prizes – a YETI bundle (including a Camino Carryall Tote, pair of wine tumblers and a lowlands blanket) and a Columbia paddle board.

Sportsman's Warehouse announced plans to open a new store in Murfreesboro sometime this summer.

With the new store, The Boro will have access to quality brand-name hunting, shooting sports, fishing, camping, apparel, and footwear merchandise along with the company's well known, high-level of customer service. Sportsman's takes pride in offering everyday low prices – backed by guaranteed, best prices. If a customer finds a lower price, they'll beat it by 5 percent.

"Since Murfreesboro's population continues to rise quickly and is in 'the heart of Tennessee,' we can't wait to provide residents in the area with the high-quality gear and expert insights they need to enjoy all of their favorite outdoor activities as quickly and easily as possible," states Jon Barker, Sportsman's Warehouse CEO.

The new Sportsman's store will be more than 30,000 square feet and located at The Oaks Shopping Center, 468 N. Thompson Lane.

After it opens, local outdoor enthusiasts will be able to select from an incredible selection of more than 60,000 items for region-specific activities and enjoy fun seminars, special events, instructional classes, discounts, and much more on a regular basis at the new location.