Businesses can no longer rely on just one advertising platform to bring in leads in today's competitive digital world. Marketers are looking into other platforms to get more traffic and lower their cost-per-lead, even though Google Ads and Meta are still the most important ones. Bing Ads (now Microsoft Advertising) and LinkedIn Ads are two of the most powerful platforms that people don't use enough.
Working with a Bing Ads agency and experts in LinkedIn ads management can give your business an edge in a world where competition is growing and viewers are becoming more picky.
Bing Ads Will Still Be Important in 2025
Microsoft Advertising (Bing Ads) reaches millions of people every day on many platforms that are often not thought of, such as Windows 11 devices, Microsoft Edge, Skype, Outlook, Yahoo, DuckDuckGo, and others. A large number of these users are wealthy, making Bing a great place to reach professionals, homeowners, and decision-makers.
To manage Bing Ads well, you need to plan ahead because the people who use it act differently than those who use Google. A specialised Bing Ads agency helps businesses:
1. Less money spent on advertising
Bing Ads usually have a cost-per-click (CPC) that is 20–40% lower than Google Ads. This means that your budget goes further, which means you can get more clicks and conversions for the same amount of money.
2. Get a Unique, High-Value Audience
Bing's users are mostly professionals, experienced internet users, and older people. These groups tend to have higher conversion rates and spend more money.
3. Use cross-platform accessibility
Microsoft's network spreads ads across Yahoo, Outlook, and MSN, among other sites, making you more visible.
4. Use expert campaign optimisation
A Bing Ads agency knows the best ways to bid, how to break up an audience, how to target devices, and how to use ad extensions on the Microsoft platform.
Bing is a smart investment for companies that want high-quality leads with less competition from other ads.
Why Managing LinkedIn Ads is Important for B2B Success
LinkedIn is the best platform for companies that work with professionals or other businesses. But it is also one of the most expensive places to advertise, so it needs to be managed well.
If you manage your LinkedIn ads well, you can be sure that your money is going to important decision-makers.
1. B2B audiences that are very specific
LinkedIn lets businesses target users in the following ways:
- Name of the position
- Part
- Tenure
- Size of the organisation
- Skills
- Assemblies
- With this level of accuracy, you can focus on the people who are most likely to need your help.
2. Higher Intent and Better Leads
Because LinkedIn users are professional, they are more likely to respond to:
- Webinars
- Demonstrations of software
- Services for businesses to businesses
- White papers
- Suggestions for consultations
- This often gets better leads than other platforms do.
3. More engagement with professional content
LinkedIn supports thought leadership content, like articles, case studies, and expert opinions, that can be improved with paid campaign management.
4. Smart Budget Distribution
LinkedIn clicks may cost more, but professional management makes sure that the conversion rate justifies the cost. A good ads manager will make the most of:
- Ways to bid
- Choosing an Audience
- Different types of ads, like Lead Generation forms, Sponsored Posts, and Message Ads
- Testing A/B
- Targeting based on a funnel method
Why you should combine Bing Ads with LinkedIn Ads
Using Bing Ads and LinkedIn Ads at the same time is a strong, multi-platform strategy.
Bing is popular with searchers who want quick answers.
LinkedIn connects with professionals and builds relationships with them through targeted communication.
The two platforms work together to help businesses get and keep high-value customers while reducing their reliance on Google or Facebook.
FAQs
1. Is it a good idea to hire a Bing Ads agency?
Yes. When done right, Bing Ads gives a big return on investment. An agency can help you get the most out of your campaigns, lower your cost-per-click, and reach a valuable audience within Microsoft's network.
2. Do small businesses find Bing Ads useful?
Yes, indeed. Many small and medium-sized businesses use Bing Ads to reach niche and older groups of people who are more likely to convert.
3. What does it mean for B2B companies to manage LinkedIn ads?
LinkedIn is the best place for professionals and people who make decisions. Good campaign management makes sure that your money goes to high-quality leads instead of a lot of viewers.
4. Are ads on LinkedIn expensive?
In fact, they also bring in some of the best B2B leads. By using professional optimisation, businesses can get big returns by targeting the right audience and using the right types of ads.
5. Can you run Bing Ads and LinkedIn Ads at the same time?
Many businesses get the best results by using Bing for search intent and LinkedIn for professional targeting at the same time.
